Wealthy Franchisee Business Breakthrough Program
Franchise Business Coaching & Tools
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MY FRANCHISE CLIENTS INCLUDE:
THE WEALTHY FRANCHISEE BUSINESS PROGRAM at work
Jerry DeFeo
V.P. Franchise Operations, Tide Cleaners
“This program has changed our thinking for how to make our franchise locations the best that we can. We’ve learned so much practical and mindset-based knowledge that we are already implementing into our businesses. We actually have a system for leading teams objectively now.”
Joseph and Jasmine Mims
Franchisees, Lil Coffee Cabin
“Your step-by-step course approach helped me quickly identify what had to change. It most importantly helped me draw a clear roadmap of what I need to do in order to confidently engage in the next phase of growth of my business.”
Jean-Marc Landry
Franchisee, Spray-Net
The Wealthy Franchisee
INTRODUCING...
TAKE YOUR FRANCHISE TO THE NEXT LEVEL IN 14 WEEKS (OR LESS)
The Wealthy Franchisee
Gain unique insights, develop custom strategies, and create practical step-by-step plans that help you:
✓ Optimize the profitability
of your franchise
✓ Regain control over
your daily schedule
✓ Improve the overall
quality of your life
✓ Unlock lasting,
long-term results
✓ Follow in the footsteps
of proven winners
It doesn’t matter whether you’re a brand-new franchisee looking to build a foundation for continued success, an established franchisee looking to take things to the next level, an aspiring franchise owner, or a franchise business manager…the content within this program will help you move forward.
The Wealthy Franchisee
GO FROM 0-60 IN 14 WEEKS
The program includes 7 easy-to-follow video learning modules, worksheets, guides, resources, live Q&A calls, expert coaching, and exclusive access to a private online community of like-minded business owners.
MODULE 1: Preparing yourself to become wealthy franchisee
The first step to progress is understanding your starting point.
In this module, you’ll develop an understanding of where you are in your franchise's journey and review the steps required to reach your end goal. We’ll also break down the fundamentals of what it means to be a wealthy franchisee and explore strategies for embedding the foundation in your business.
MODULE OBJECTIVES:
✓ Discover what “wealth” really means, and how you can obtain it.
✓ Learn the “Think, Lead, Serve” philosophy of the wealthy franchisee
✓ Understand the Three Factors for Franchise Performance and the “Trigger to Trouble” Process
Resources & Tools:
The Wealthy Franchisee
MODULE 2: CUTTING LOOSE COMMON FRANCHISE SANDBAGS
When it comes to franchise growth, one of the biggest mistakes people make is focusing on hard skills over the ‘human factors’ of business. If the human elements are neglected, you’ll never reach the level of success you deserve.
In this module, you’ll learn to identify the “sandbags” that hold you down and cut them loose. You’ll also discover how to harness the human elements that distinguish great businesses.
MODULE OBJECTIVES:
✓ Identify and avoid common mental blockers
✓ Outsmart your ego, insecurities, and negative beliefs
✓ Develop a SWOT analysis to avoid complacency
✓ Learn to use Franchise Comparison to your benefit
✓ Understand objective metrics for measuring
business performance
Resources & Tools:
✓ Negative Self-Talk Reflection Tool – A reflection tool to surface insecurities and negative self-beliefs and separate fact from feeling so you can break through the mindset traps which are keeping you stuck
✓ SWOT Analysis – Get clear on your strengths, weaknesses, opportunities, and threats, so you always know exactly what to start doing, continue doing, stop doing, and where you need more information
✓ Wealthy Franchisee Metric and Improvement Planner – A simple-to-use improvement tracker for all the KEY metrics which are essential for your business success
✓ The Reality Check Comparison Worksheet – A log of your targets and beliefs relating to other franchisees to give you new ideas to improve your business
The Wealthy Franchisee
MODULE 3: building a team of superstars
If you view your employees as replaceable means to an end, you’ve already limited your opportunities to grow. Having the right people on your team can make or break your franchise business.
In this module, you’ll discover the importance of workplace philosophy and culture, learn how to make better hiring decisions, and ultimately how to create the high-performing dream team that will help your franchise reach new heights.
MODULE OBJECTIVES:
✓ Establish a workplace philosophy
✓ Build a high-performing culture
✓ Overcome hiring biases through discipline
✓ Identify key employee traits and characteristics
✓ Create a “Hiring Matrix” to improve decision making
Resources & Tools:
✓ The Culture Creation Toolkit – A guide to help you define your beliefs, rituals, language, purpose, vision, and values and what you can do daily to reinforce your business’s culture
✓ Ideal Employee Profile - Each job requires a specific skill set, this tool will help you identify those specific traits the job requires
✓ The Right Person for the Right Job Hiring Matrix – A tool to evaluate job candidates against your ideal characteristics and overcome hiring bias so you can focus on what matters
✓ Behavioral Interview Questions – A list of interview questions to help determine if job candidates have the qualities you need for the positions you’re filling
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MODULE 4: employee coaching: developing high performing independent leaders
You might think you’re stretched too thin to focus on coaching your employees, but this mindset is setting you up to fail. Spending time helping your employees become independent will pay off big time in the future.
In this module, you’ll receive a crash course in employee coaching with practical tips for success that you can put in your franchise owner toolkit today.
MODULE OBJECTIVES:
✓ Learn when to promote, when to coach, and when to terminate
✓ Discover the importance of coaching
✓ Incorporate coaching into your daily routine
✓ Assess and promote higher skills in your ranks
✓ Optimize employee focus (and performance)
Resources & Tools:
The Wealthy Franchisee
MODULE 5: creating the ultimate customer experience
Ask the average franchisee what they sell and they’ll give you a list of products. A wealthy franchisee knows that, in addition to burgers or haircuts or fruit baskets, they are selling a FEELING.
In this module, we’ll focus on creating the type of rewarding experience that keeps your customers coming back while encouraging them to tell their friends (and the internet) all about your business.
MODULE OBJECTIVES:
✓ Turn routine transactions into authentic connections
✓ Get to know your customers wants, needs, and feelings
✓ Replace ‘upselling’ with ‘upserving’ and reap
the rewards
✓ Understand the three-act structure of customer service
Resources & Tools:
The Wealthy Franchisee
MODULE 6: maximizing the value of your royalty
If you are limiting your growth because of your relationship with your franchisor, you are leaving money on the table.
In this module, you’ll gain insight into the franchise partnership, and discover what you can do to generate the best possible outcomes for your business. You’ll be able to communicate and collaborate more constructively with your franchisor, giving you greater access to the support and services you’re already paying for.
MODULE OBJECTIVES:
Resources & Tools:
✓ Franchisor Relationship Analysis Tool – A questionnaire and reflection tool to uncover the beliefs you have about your franchisor, identify whether they are fact or feeling, and highlight where you can improve the relationship
✓ Getting Maximum Benefit from Franchisor Resources – A questionnaire to fill out with your field consultant to assess the resources you are currently using, and identify which ones you have yet to take advantage of
✓ Franchise Tension Triggers – A breakdown of the most common sources of tension that pull many franchisees off course
✓ Positive Partnership Comparison – A side-by-side comparison of how wealthy franchisees and struggling franchisees think, behave and work with their franchisor
The Wealthy Franchisee
MODULE 7: big picture, big payoff: thinking beyond your business
The last step towards becoming a wealthy franchisee is focusing on the big picture – community service, your purpose, your mission, and ultimately your profitability.
In this module, you’ll go deeper into your values, the culture of your business, and your place in the world. You’ll also develop big picture strategies and learn how to embed yourself into the local community while earning more profit and more free time.
MODULE OBJECTIVES:
Resources & Tools:
✓ Philosophy Defining Toolkit - A guide on how to write a meaningful Philosophy Statement for your business, and then operationalizing this philosophy into daily practices that promote better teamwork, better service and more growth
✓ Making A Difference: Your Cause Marketing Plan – A questionnaire and plan to put community and contribution at the heart of your business while still getting results
✓ Business Assessment Wheel - A wheel template for you to assess your progress at the end of the program, compared to where you were at the start, in the eight focal areas for being a wealthy franchisee
The Wealthy Franchisee
WANT EVEN MORE?
UPGRADE TO PRO OR ULTIMATE
AND UNLOCK exclusive BONUS CONTENT
BONUS 1
BONUS 1: MANAGER COURSE
Enroll your manager in a course that shows them how to Build a Team of Superstars (Module 3), How Coach Employees for High Performance
(Module 4), and How to Create to Ultimate Customer Experience (Module 5).
BONUS 2
BONUS 2: EMPLOYEE MOTIVATION TOOLS
Loyal employees translate into loyal customers and increased profit. Master two key ways to motivate your team.
BONUS 3
BONUS 3: SERVING ANGRY CUSTOMERS
Learn how to turn your angry customers into happy customers for life.
BONUS 4
3-STEP DIGITAL REPUTATION ACTION PLAN
The town square has gone digital. Develop an expert-level process for monitoring and improving your online ratings.
BONUS 5:
PRIVATE COACHING
Get a one-on-one private coaching session with Scott (PRO LEVEL) or 12 one-on-one private coaching sessions with Scott (ULIMATE LEVEL).
REDUCE YOUR STRESS, REGAIN YOUR FREE TIME, AND LEVEL UP YOUR BUSINESS TODAY.
PUT YOUR FRANCHISE ON THE PATH TO PROFITABILITY WITH THE WEALTHY FRANCHISEE BUSINESS BREAKTHROUGH PROGRAM
THE WEALTHY FRANCHISEE
BASIC
✓ 7 Modules of The Wealthy Franchisee program content
✘ Bonus #1: MANAGER COURSE
✘ Bonus #2: EMPLOYEE MOTIVATION TOOLS
✘ Bonus #3: SERVING ANGRY CUSTOMERS
✘ Bonus #4: 3-STEP DIGITAL REPUTATION ACTION PLAN
✓ All the tools, worksheets, guides, and resources
PLUS:
✘ Bonus #5: PRIVATE COACHING SESSIONS WITH SCOTT
Total Value: $3,500
only $987
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THE WEALTHY FRANCHISEE
PRO
✓ 7 Modules of The Wealthy Franchisee program content
✓ All the tools, worksheets, guides, and resources
PLUS:
✓ Bonus #1: MANAGER COURSE
✓ Bonus #2: EMPLOYEE MOTIVATION TOOLS
✓ Bonus #3: SERVING ANGRY CUSTOMERS
✓ Bonus #4: 3-STEP DIGITAL REPUTATION ACTION PLAN
✓ Bonus #5: 1 PRIVATE ONE-ON-ONE COACHING SESSION WITH SCOTT
total value: $5,000
ONLY $1987
100%Safe and Secure Checkout.
Payment processed through secure gateway networks
THE WEALTHY FRANCHISEE
ULTIMATE
total value: $9,200
ONLY $4987
100%Safe and Secure Checkout.
Payment processed through secure gateway networks
The Wealthy Franchisee
THE WEALTHY FRANCHISEE BUSINESS PROGRAM at work
“This program equips franchisees with tools to understand the human element in of their businesses. It also helps franchisees to focus on the elements that will help them to sustain long term success and true wealth.”
Angela Cassin
Director Of Operations, Round Table Pizza
Sean Weinberg
"He is great at helping me identify my blind spots. Scott is also able to easily diagnose the issues in my franchise business that are holding me back and coming up with solutions."
Mark Petro
Franchise Owner, Green Home Solutions
The Wealthy Franchisee
about franchise performance coach scott greenberg
Scott Greenberg helps franchisees improve their leadership skills and grow their business. For more than two decades he’s worked full-time as a speaker and franchise performance coach, giving presentations throughout the world to franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, Smoothie King and countless other emerging, mid-sized and large franchise organizations. Scott specializes in the human elements
of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements.
In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable
within the first year.
Scott and Manager Jennifer Satzman receiving the
“Best Customer Service” award from Edible Arrangements Founder/CEO Tariq Farid
The Wealthy Franchisee
Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching and writing for the franchise industry. Scott is the is VIP contributing writer for Entrepreneur.com, Global Franchise Magazine, and Nation’s Restaurant News, and the author of the book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.
The Wealthy Franchisee
FREQUENTLY ASKED QUESTIONS
When will I have access to the materials?
You’ll have immediate access to the Getting Start Module and Module 1 as soon as you join the program. The remaining modules will be released every two weeks. You will have forever access to the program materials, so you can use them whenever you like, now or in the future.
How much time should I set aside per week?
You can go through the modules at your own pace, but you should expect to set aside 2-3 hours per week to complete each module. This includes making changes to grow your business.
How long is the program?
The program is 7 modules and lasts for 14 weeks. The Manager Program is 3 modules and lasts for 6 weeks.
The Wealthy Franchisee
CHECK OUT WHAT THESE FRANCHISE PROFESSIONALS HAVE TO SAY ABOUT WORKING WITH SCOTT.
"With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation, and improving our bottom line."
CATHLEEN STEWART
VP MARKETING, BATTERIES PLUS BULBS
"As one of our most successful and dynamic franchisees, Scott knows what it takes to grow a franchise business. He gets to the heart of what it takes to succeed as a franchise owner going beyond the obvious, like stable finances and prime real estate, and focusing on the personal characteristics and values needed to become a leader in today’s highly competitive marketplace."
TARIQ FARID
FOUNDER AND CEO OF EDIBLE ARRANGEMENTS
“The Wealthy Franchisee program provided me with foundational business management techniques required to be successful. I recommend all franchisees take this program.”
Brian Preuss
Franchisee, Green Home Solutions
The Wealthy Franchisee
QUESTIONS ABOUT THE NEXT STEPS IN YOUR JOURNEY?
REACH OUT ANYTIME – SCOTT AND THE TEAM ARE ALWAYS HAPPY TO HELP.
say yes to more free time, less stress, and a profitable franchise
Countless franchises have used Scott’s expert insights to level up their operation over the years – with The Wealthy Franchisee Business Breakthrough Program it’s never been easier to join them. Sign up today and unlock the benefits for your team today.